Dr Vukmirović Valentina

Dr Vukmirović Valentina

Istraživač saradnik
Biografija

1. Digitalne marketinške komunikacije
2. Marketing menadžment
3. Brend menadžment
4. Konkurentnost privrede

  • doktorat/doktorske 2021 / Fakultet organizacionih nauka, Univerzitet u Beogradu
  • master/magistarske 2015 / Fakultet organizacionih nauka, Univerzitet u Beogradu
  • osnovne 2013 / Tehnološki fakultet, Univerzitet u Banjoj Luci
  • 2019 – danas / Institut ekonomskih nauka, Beograd
  • 2018 – 2019 / Fakultet organizacionih nauka Univerziteta u Beogradu
  • 2018 – 2019 / Centar za profesionalnu sertifikaciju menadžera, Fakultet organizacionih nauka, Univerzitet u Beogradu
Referentna bibliografija

 

Slavinski, T., Bjelica, D., Pavlović, D., Vukmirović, V. (2021) Academic Performance and Physical Activities as Positive Factors for Life Satisfaction among University Students. Sustainability, 13 (2). ISSN 2071-1050

Vukmirović, V., Kostić-Stanković, M., Pavlović, D., Ateljević, J., Bjelica, D., Radonić, M., Sekulić, D. (2021) Foreign Direct Investments’ Impact on Economic Growth in Serbia. Journal of Balkan & Near Eastern Studies, 23(1), pp. 122-143. ISSN 1944-8953

Vukmirović, V., Domazet, I., Kostić-Stanković, M. (2020). Personalized Social Media Communication Based on Millennials' Attitudes. In Proceedings of the 25th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. https://doi.org/10.46541/978-86-7233-386-2_13

Pavlović, D., Bodroža, D., Vukmirović, V. (2020). The Economic Impact of COVID-19 on the Serbia's Labor Market: Statistics and Facts. Economic Analysis. 53(1), 1-13. DOI: 10.28934/ea.20.53.1.pp1-13.

Kostić-Stanković, M., Vukmirović, V., Bijakšić, S. (2019). Influenseri kao identifikacione ličnosti: rezultat promena uzrokovanih digitalnom sofisticiranošću ciljnog tržišta. Zbornik radova konferencije „Izazovi savremenog marketinga 2019“,  Zlatibor. Srpsko udruženje za marketing – SeMA. ISBN 978-86-7852-056-3.

Vukmirović, V. (2019). Entrepreneurship education among university students as a predictor of female entrepreneurial undertakings. Journal of Women’s Entrepreneurship and Education. Institute of Economic Sciences, Belgrade. DOI: 10.28934/jwee19.34.pp86-102. Online ISSN: 2406-0674; Print ISSN: 1821-1283.

Vukmirović, V. (2019). Komuniciranje društveno odgovornog poslovanja u savremenim medijima: Stavovi i preferencije pripadnika generacije ipsilon. South Eastern European Journal of Communication. University of Mostar – Faculty of Humanities and Social Sciences. 1(1). UDK: 005:004.738.5.

Kostić-Stanković, M., Vukmirović, V. (2018). Tendencije u savremenoj marketinškoj komunikaciji uzrokovane tehnološkim preferencijama generacije ipsilon. HUM: Časopis filozofskog fakulteta Sveučilišta u Mostaru. 13 (19). 157-182. UDK: 339.138:659.231.

Vukmirović, V., Petrović, D., Kostić-Stanković, M. (2017). Strategic management and its effects on Serbian wood industry. Management: Journal of Sustainable Business and Management Solutions in Emerging Economies, Faculty of Organizational Sciences, University of Belgrade. Online ISSN: 2406-0658; Print ISSN:1820-0222.

Vukmirović, V., Vukmirović, N. (2016). Uloga i značaj sistema motivisanja zaposlenih u poboljšanju uspešnosti poslovanja. Novi Ekonomist, Fakultet poslovne ekonomije Bijeljina. ISSN: 1840-2313.

Vukmirović, V., Vukmirović, N. (2016). Implementacija koncepta preduzetničkog marketinga u funkciji sticanja konkurentske prednosti novog proizvoda na tržištu. Novi Ekonomist, Fakultet poslovne ekonomije Bijeljina. ISSN: 1840-2313.

Vukmirović, V., Kostić-Stanković, M., Bijakšić, S. (2019). Influencers as identification personalities: The result of changes caused by target market digital sophistication. Izazovi savremenog marketinga 2019, domaća konferencija sa međunarodnim učešćem. Zlatibor. (Rad prihvaćen za objavljivanje u zborniku radova konferencije)

Štavljanin, V., Vukmirović, V. (2018). Agilni marketing i unapređenje odnosa sa potrošačima u digitalnom okruženju. XXII Međunarodni kongres iz upravljanja projektima, Beograd. ISBN 978-86-86385-15-4.

Vukmirović, V., Tomić, Z., Štavljanin, V. (2018). Tendencies in digital marketing communication with special overview of generation Y members impact. XVI International Symposium SymOrg 2018 – Doing business in digital age: challenges, approaches and solutions, Zlatibor. ISBN: 978-86-7680-295-11.

Kostić-Stanković, M., Vukmirović, V., Cvetkovski, T. (2018). Tendencies of contemporary marketing communication in digital environment. XVI International Symposium SymOrg 2018 – Doing business in digital age: challenges, approaches and solutions, Zlatibor. ISBN: 978-86-7680-295-11.

Vukmirović, V., Kostić-Stanković, M., Vasilić, S. (2018). Sales improvement strategies in Serbian food industry. Međunarodna konferencija, Inovacije i preduzetništvo – pokretači razvoja i zapošljavanja, Ekonomski fakultet Banja Luka. ISBN: 978-99938-46-65-9.

Milošev, D., Kostić-Stanković, M., Vukmirović, V., (2017). Role of Education Market for Creative Industries, EduLearn17, Barcelona. ISBN: 978-84-697-3777-4.

Vukmirović, V., Jovanović, V. (2017). The improvement of local business environment with the aim of promoting economic growth: evidence from Serbia. ECIN 2017: International Economics and Management Conference, Belgrade. ISBN: 978-86-7329-100-0.

Kostić-Stanković, M., Vukmirović, V., Vasiljević, D. (2017). Customer engagement and value co-creation as a source of competitive advantage. ECIN 2017: International Economics and Management Conference, Belgrade. ISBN: 978-86-7329-100-0.

Vukmirović, V., Kostić-Stanković, M., Knežević, S. (2016). Modeling system of brand value management based on financial and marketing indicators. ECIN 2016: International Economics and Management Conference, Belgrade. ISBN: 978-86-7329-100-0.

Kostić-Stanković, M., Vukmirović, V. (2016). Strategic brand development in function of achieving competitive advantage. ECIN 2016: International Economics and Management Conference, Belgrade. ISBN: 978-86-7329-100-0.

Jugović, T., Milošev, D., Vukmirović, V. (2016). Reshaping the future of communication by reshaping CRM, XV International Symposium SymOrg 2016 -Reshaping the future through sustainable business development, Zlatibor. ISBN:978-86-7680-295-11.

Vukmirović, V., Vukmirović, N. (2016). Organization specifics of small and medium enterprises with special overview of marketing function. XV International Symposium SymOrg 2016 - Reshaping the future through sustainable business development, Zlatibor, ISBN: 978-86-7680-295-11.

Kostić-Stanković, M., Vukmirović, V. (2016). Brand design in function of sustainable customer communication development. XV International Symposium SymOrg 2016 - Reshaping the future through sustainable business development, Zlatibor, ISBN: 978-86-7680-295-11.

Vukmirović, V., Repić, G., Krisonino, K. (2017). Comparative analysis of entrepreneurial spirit of students and need for marketing support. Međunarodna konferenija, Inovacije i preduzetništvo – pokretači razvoja i zapošljavanja, Ekonomski fakultet Banja Luka. ISBN: 978-99938-46-65-9.

Vukmirović, V., Lalić, S. (2016). Strategija postizanja konkurentske prednosti kroz uvođenje inovacija zasnovanih na novim znanjima. Treća internacionalna konferencija Ekonomskog fakulteta Brčko – Partnerstvo vlasti, privrede i institucija visokog obrazovanja u podsticanju ekonomskog razvoja. ISBN: 978-99938-95-24-4.

Vukmirović, V., (2016). Destination branding with the aim of upgrading Serbian touristic offer. 5th REDETE Conference – Economic development and entrepreneurship in transition economies, Belgrade, ISBN: 978-99938-46-65-9.

Vukmirović, V. (2016). Uloga i značaj konsaltinga za unapređenje kreativnih performansi poslovne organizacije. Međunarodna konferenija, Inovacije i preduzetništvo – pokretači razvoja i zapošljavanja, Ekonomski fakultet Banja Luka. ISBN: 978-99938-46-65-9.

Vukmirović, V., Vukmirović, N. (2015). The influence of business communication on enterprise competitiveness. 4th REDETE Conference – Economic development and entrepreneurship in transition economies, Graz, ISBN 978-99938-46-54-3.

 

Relevantni projekti

Social Stability in Serbia Challenged? Pandemics, Economic losses, Inequality and Policy Responses (INEQ RS COVID-19), evid. br. 755225, Specijalni program istraživanja COVID-19, Fond za nauku Republike Srbije.

Impact of ICT on Unemployment Factors in Spain and Serbia (IIUFSS), Serbian Science and Diaspora Collaboration Program, Fond za nauku Republike Srbije.

Istraživanje savremenih tendencija strateškog upravljanja primenom specijalizovanih menadžment disciplina u funkciji konkurentnosti srpske privrede, evid. br. 179081, Ministarstvo prosvete, nauke i tehnološkog razvoja Republike Srbije

 

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