Ma Vukmirović Valentina

Ma Vukmirović Valentina

Istraživač saradnik
Biografija

1. Digitalne marketinške komunikacije
2. Marketing menadžment
3. Brend menadžment
4. Konkurentnost privrede

  • doktorat/doktorske/ 2015 - / Fakultet organizacionih nauka Univerziteta u Beogradu
  • master/magistarske/ 2014 / Fakultet organizacionih nauka Univerziteta u Beogradu
  • osnovne/ 2010 / Tehnološki fakultet Univerziteta u Banjoj Luci
  • 2019 – danas / Institut ekonomskih nauka, Beograd
  • 2018 – 2019 / Fakultet organizacionih nauka Univerziteta u Beogradu
  • 2018 – 2019 / Centar za profesionalnu sertifikaciju menadžera, Fakultet organizacionih nauka, Univerzitet u Beogradu
Referentna bibliografija

 

Vukmirović, V., Domazet, I., Kostić-Stanković, M. (2020). Personalized Social Media Communication Based on Millennials' Attitudes. In Proceedings of the 25th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. https://doi.org/10.46541/978-86-7233-386-2_13

Pavlović, D., Bodroža, D., Vukmirović, V. (2020). The Economic Impact of COVID-19 on the Serbia's Labor Market: Statistics and Facts. Economic Analysis. 53(1), 1-13. DOI: 10.28934/ea.20.53.1.pp1-13.

Kostić-Stanković, M., Vukmirović, V., Bijakšić, S. (2019). Influenseri kao identifikacione ličnosti: rezultat promena uzrokovanih digitalnom sofisticiranošću ciljnog tržišta. Zbornik radova konferencije „Izazovi savremenog marketinga 2019“,  Zlatibor. Srpsko udruženje za marketing – SeMA. ISBN 978-86-7852-056-3.

Vukmirović, V. (2019). Entrepreneurship education among university students as a predictor of female entrepreneurial undertakings. Journal of Women’s Entrepreneurship and Education. Institute of Economic Sciences, Belgrade. DOI: 10.28934/jwee19.34.pp86-102. Online ISSN: 2406-0674; Print ISSN: 1821-1283.

Vukmirović, V. (2019). Komuniciranje društveno odgovornog poslovanja u savremenim medijima: Stavovi i preferencije pripadnika generacije ipsilon. South Eastern European Journal of Communication. University of Mostar – Faculty of Humanities and Social Sciences. 1(1). UDK: 005:004.738.5.

Kostić-Stanković, M., Vukmirović, V. (2018). Tendencije u savremenoj marketinškoj komunikaciji uzrokovane tehnološkim preferencijama generacije ipsilon. HUM: Časopis filozofskog fakulteta Sveučilišta u Mostaru. 13 (19). 157-182. UDK: 339.138:659.231.

Vukmirović, V., Petrović, D., Kostić-Stanković, M. (2017). Strategic management and its effects on Serbian wood industry. Management: Journal of Sustainable Business and Management Solutions in Emerging Economies, Faculty of Organizational Sciences, University of Belgrade. Online ISSN: 2406-0658; Print ISSN:1820-0222.

Vukmirović, V., Vukmirović, N. (2016). Uloga i značaj sistema motivisanja zaposlenih u poboljšanju uspešnosti poslovanja. Novi Ekonomist, Fakultet poslovne ekonomije Bijeljina. ISSN: 1840-2313.

Vukmirović, V., Vukmirović, N. (2016). Implementacija koncepta preduzetničkog marketinga u funkciji sticanja konkurentske prednosti novog proizvoda na tržištu. Novi Ekonomist, Fakultet poslovne ekonomije Bijeljina. ISSN: 1840-2313.

Vukmirović, V., Kostić-Stanković, M., Bijakšić, S. (2019). Influencers as identification personalities: The result of changes caused by target market digital sophistication. Izazovi savremenog marketinga 2019, domaća konferencija sa međunarodnim učešćem. Zlatibor. (Rad prihvaćen za objavljivanje u zborniku radova konferencije)

Štavljanin, V., Vukmirović, V. (2018). Agilni marketing i unapređenje odnosa sa potrošačima u digitalnom okruženju. XXII Međunarodni kongres iz upravljanja projektima, Beograd. ISBN 978-86-86385-15-4.

Vukmirović, V., Tomić, Z., Štavljanin, V. (2018). Tendencies in digital marketing communication with special overview of generation Y members impact. XVI International Symposium SymOrg 2018 – Doing business in digital age: challenges, approaches and solutions, Zlatibor. ISBN: 978-86-7680-295-11.

Kostić-Stanković, M., Vukmirović, V., Cvetkovski, T. (2018). Tendencies of contemporary marketing communication in digital environment. XVI International Symposium SymOrg 2018 – Doing business in digital age: challenges, approaches and solutions, Zlatibor. ISBN: 978-86-7680-295-11.

Vukmirović, V., Kostić-Stanković, M., Vasilić, S. (2018). Sales improvement strategies in Serbian food industry. Međunarodna konferencija, Inovacije i preduzetništvo – pokretači razvoja i zapošljavanja, Ekonomski fakultet Banja Luka. ISBN: 978-99938-46-65-9.

Milošev, D., Kostić-Stanković, M., Vukmirović, V., (2017). Role of Education Market for Creative Industries, EduLearn17, Barcelona. ISBN: 978-84-697-3777-4.

Vukmirović, V., Jovanović, V. (2017). The improvement of local business environment with the aim of promoting economic growth: evidence from Serbia. ECIN 2017: International Economics and Management Conference, Belgrade. ISBN: 978-86-7329-100-0.

Kostić-Stanković, M., Vukmirović, V., Vasiljević, D. (2017). Customer engagement and value co-creation as a source of competitive advantage. ECIN 2017: International Economics and Management Conference, Belgrade. ISBN: 978-86-7329-100-0.

Vukmirović, V., Kostić-Stanković, M., Knežević, S. (2016). Modeling system of brand value management based on financial and marketing indicators. ECIN 2016: International Economics and Management Conference, Belgrade. ISBN: 978-86-7329-100-0.

Kostić-Stanković, M., Vukmirović, V. (2016). Strategic brand development in function of achieving competitive advantage. ECIN 2016: International Economics and Management Conference, Belgrade. ISBN: 978-86-7329-100-0.

Jugović, T., Milošev, D., Vukmirović, V. (2016). Reshaping the future of communication by reshaping CRM, XV International Symposium SymOrg 2016 -Reshaping the future through sustainable business development, Zlatibor. ISBN:978-86-7680-295-11.

Vukmirović, V., Vukmirović, N. (2016). Organization specifics of small and medium enterprises with special overview of marketing function. XV International Symposium SymOrg 2016 - Reshaping the future through sustainable business development, Zlatibor, ISBN: 978-86-7680-295-11.

Kostić-Stanković, M., Vukmirović, V. (2016). Brand design in function of sustainable customer communication development. XV International Symposium SymOrg 2016 - Reshaping the future through sustainable business development, Zlatibor, ISBN: 978-86-7680-295-11.

Vukmirović, V., Repić, G., Krisonino, K. (2017). Comparative analysis of entrepreneurial spirit of students and need for marketing support. Međunarodna konferenija, Inovacije i preduzetništvo – pokretači razvoja i zapošljavanja, Ekonomski fakultet Banja Luka. ISBN: 978-99938-46-65-9.

Vukmirović, V., Lalić, S. (2016). Strategija postizanja konkurentske prednosti kroz uvođenje inovacija zasnovanih na novim znanjima. Treća internacionalna konferencija Ekonomskog fakulteta Brčko – Partnerstvo vlasti, privrede i institucija visokog obrazovanja u podsticanju ekonomskog razvoja. ISBN: 978-99938-95-24-4.

Vukmirović, V., (2016). Destination branding with the aim of upgrading Serbian touristic offer. 5th REDETE Conference – Economic development and entrepreneurship in transition economies, Belgrade, ISBN: 978-99938-46-65-9.

Vukmirović, V. (2016). Uloga i značaj konsaltinga za unapređenje kreativnih performansi poslovne organizacije. Međunarodna konferenija, Inovacije i preduzetništvo – pokretači razvoja i zapošljavanja, Ekonomski fakultet Banja Luka. ISBN: 978-99938-46-65-9.

Vukmirović, V., Vukmirović, N. (2015). The influence of business communication on enterprise competitiveness. 4th REDETE Conference – Economic development and entrepreneurship in transition economies, Graz, ISBN 978-99938-46-54-3.

Projekat

Istraživanje savremenih tendencija strateškog upravljanja primenom specijalizovanih menadžment disciplina u funkciji konkurentnosti srpske privrede, evid. br. 179081, Ministarstvo prosvete, nauke i tehnološkog razvoja Republike Srbije

 

Top