On October 3, 2008, Mr Danijel Pantić, Manager of European Consulting Group Partners and Vice-President of the Serbian Managers Association, gave a lecture on “How to be Successful in the Serbian Market” at the Institute of Economic Sciences. The lecture was held within Project Europe3D Serbia. The Project goal is to present the political, economic and cultural image of Serbia to foreign students from 12 different countries. It is organized by the student organization ESTIEM (European Students of Industrial Engineering and Management) with the support of the Ministry of Youth and Sports of the Republic of Serbia and the People’s Office