The workshops with representatives of famous enterprises in Serbia

On 24 February 2010, within the implementation of the Project: "Establishment & Positioning of National Brand of Serbia", which was realized by the Institute for the Ministry of Trade and Services of the Government of the Republic of Serbia, the workshop was held with representatives of the economy. The workshop participants were top managers from over 20 local companies that have been identified as very successful brands in Serbia and the region and whose experience can be invaluable in identifying and establishing a national brand in Serbia.

The workshop participants were welcomed by representatives of the Ministry of Trade and Services - the service sector - Mr  Željko Stojanović and Strahinja Đuričanin, who emphasized the objectives of the project and expressed great pleasure with previous cooperation with the Institute.

Prof. PhD Dejan Erić, Director of the Institute, was the moderator of the workshop, and he stressed the importance of the connection between the national brand of the country and company brands. Prof. PhD Hasan Hanić, Special Adviser of the project and Draško Nikolić, Project Coordinator, participated in the discussion.

The Workshop participants had the opportunity to present their experiences in establishing their brands, experiences from fairs and other promotional activities, and to give concrete suggestions on how to improve the efficiently and as soon as possible the national brand of Serbia.