International Scientific Symposium "SM 2019"

The traditional 24^th international scientific symposium "SM 2019 - Challenges of Strategic Management for the 21^st Century: Globalization, Transition, Innovation, Transformation" was held in Subotica on May 17, 2019, organized by the Faculty of Economics in Subotica and the Institute of Economic Sciences. The objective of the Symposium, which brought together over 100 foreign and domestic participants, was the pervasion of research on the innovative transformation of strategic management in the light of significant changes caused by globalization and digitization of operations. In addition, of particular importance for this scientific meeting was the exchange of experiences of researchers and corporate managers related to innovation, business intelligence and implementing a digital strategy in the company management. PhD Ivana Domazet, the Senior research associate at the Institute of Economic Sciences and a member of the Program Committee of the Symposium, participated in the poster discussion on digital marketing in improving brand management.