The Workshops with Representatives of Famous Enterprises in Serbia within Project Realization: "Establishment & Positioning of National Brand of Serbia"

24 February 2010

On 24 February 2010, within  the implementation of the Project: "Establishment & Positioning of National Brand of Serbia", which was realized by  the Institute for the Ministry of Trade and Services of the Government of the Republic of Serbia, the workshop was held with representatives of the economy. The workshop participants were top managers from over 20 local companies that have been identified as very successful brands in Serbia and the region and whose experience can be of invaluable importance in identifying and establishment a national brand of Serbia.

On 24 February 2010, within  the implementation of the Project: "Establishment & Positioning of National Brand of Serbia", which was realized by  the Institute for the Ministry of Trade and Services of the Government of the Republic of Serbia, the  workshop was held with representatives of the economy. The workshop participants were top managers from over 20 local companies that have been identified as very successful brands in Serbia and the region and whose experience can be of invaluable importance in identifying and establishment a national brand of Serbia.

The workshop participants were welcomed by representatives of the Ministry of Trade and Services - the service sector - Mr  Željko Stojanović and Strahinja Đuričanin who emphasized  the objectives of the project and expressed a great pleasure with previous cooperation with the Institute.

Prof. Dr. Dejan Erić, Director of the Institute was the moderator of the workshop, and he stressed the importance of connection between national brand of country and company brands. Prof. Dr. Hasan Hanić, Special Adviser of the project and Draško Nikolić, Project Coordinator participated in discussion.

The Workshop participants had the opportunity to present their experiences in establishing their brands, experiences from  fair and other promotional activities, and to give concrete suggestions how to improve efficiently and as soon as possible the national brand of  Serbia.